Bernadette Bowie of New Orleans was the first customer to get Hubig’s Pies at the Tchoupitoulas Street location of Rouses. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Hubig’s Pies arrive in the delivery truck at Rouses on Tchoupitoulas Street on Nov. 9, 2022, bringing the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
An apple Hubig’s Pie from the first batch distributed by the New Orleans company on Nov. 6, 2022, more than a decade after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
A freshly-made Hubig’s Pie stamped with the new price of $2.49 as the local treats make their way back to the market after a 10-year hiatus. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
An apple Hubig’s Pie from the first batch distributed by the New Orleans company on Nov. 6, 2022, more than a decade after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
The first batch of Hubig’s Pies arrives at the Rouses grocery on Tchoupitoulas Street in New Orleans, reviving a local brand 10 years after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Rouses store director Bert Alvarez oversees sales of the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Rouses store director Bert Alvarez oversees sales of the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Rouses store director Bert Alvarez oversees sales of the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Customer wrapper labels for Hubig’s Pies were a popular novelty item for parties and events and that service resumes as the local treat makes its way back to the market after a 10-year hiatus. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Toi Lee, with his dog Tyga, was among the first to get Hubig’s Pies from the first batch distributed on Nov. 6, 2022, a decade after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Marilyn Wilson, left, shares a story as she buys Hubig’s Pies from Matt Ramsey during the 14th Oak Street Po-Boy Festival in New Orleans Sunday, Nov. 6, 2022. Hubig’s sold 10,000 pies in the parking lot of the Hancock Whitney Bank on Sunday, the first time the pies have been available since Hubig’s factory burned in 2012. (Photo by Scott Threlkeld, NOLA.com | The Times-Picayune | The New Orleans Advocate)
Bernadette Bowie of New Orleans was the first customer to get Hubig’s Pies at the Tchoupitoulas Street location of Rouses. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Hubig’s Pies arrive in the delivery truck at Rouses on Tchoupitoulas Street on Nov. 9, 2022, bringing the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Rouses store director Bert Alvarez oversees sales of the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Toi Lee, with his dog Tyga, was among the first to get Hubig’s Pies from the first batch distributed on Nov. 6, 2022, a decade after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
After a 10-year absence, a sudden, surprise return and then a few more days of waiting, it’s finally official: Hubig’s Pies are back in stores.
The Rouses location at 4500 Tchoupitoulas St. got the first shipment.
When the doors opened at 7 a.m., people were lined up and went directly to newly-installed racks for Hubig’s Pies that were yet to be filled, waiting for a glimpse of the first pies coming through from the store’s loading dock.
Rouses store director Bert Alvarez oversees sales of the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Ricky Diamond of Diamond Distribution said pies went out Wednesday to all Rouses locations in New Orleans, Metairie and Kenner and to many of the of the smaller local grocery brands – including Dorignac’s, Zuppardo’s, Robért’s and Canseco’s.
Rouses locations in Houma and Thibodaux are also expected to get a supply of pies Wednesday.
Distribution to convenience stores will be next, Diamond said.
”I think I’m the most popular guy in town today,” said Diamond, between fielding calls for more pies.
The initial supplies are limited, with about 10,000 shipped from Hubig’s plant today. Before the fire, Hubig’s was producing 25,000 pies daily.
The first batch of Hubig’s Pies arrives at the Rouses grocery on Tchoupitoulas Street in New Orleans, reviving a local brand 10 years after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Rouses was limiting customers to four pies each on Wednesday, and the Tchoupitoulas Street location sold through its own initial supply swiftly. About an hour after the store opened, the Hubig’s racks were bare.
Bernadette Bowie of New Orleans was is the first customer to get her pies at the store. After all these years, she was afraid she might never taste another Hubig’s Pie.
Rouses store director Bert Alvarez oversees sales of the first batch of Hubig’s Pies to hit the market after a decade-long hiatus. Customers lined up on the morning of Nov. 9 to get their first pies. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
“A lot of places, you know, they just don’t come back,” Bowie said.
She knew exactly what she would do next.
“I’m going to take these home, sit down and eat them, and I’ll microwave one first, just for a minute, just to warm it up a little bit,” she said.
Hubig’s Pies announced its comeback on Sunday with a pop-up event, selling the first pies Hubig’s has produced since a fire in 2012 destroyed its original facility.
Marilyn Wilson, left, shares a story as she buys Hubig’s Pies from Matt Ramsey during the 14th Oak Street Po-Boy Festival in New Orleans Sunday, Nov. 6, 2022. Hubig’s sold 10,000 pies in the parking lot of the Hancock Whitney Bank on Sunday, the first time the pies have been available since Hubig’s factory burned in 2012. (Photo by Scott Threlkeld, NOLA.com | The Times-Picayune | The New Orleans Advocate)
Distribution was slated to begin to grocery stores on Monday, but problems with equipment at the company’s newly-built facility off Jefferson Highway forced a change of plans, and further delays.
Hubig’s plans to expand its distribution reach as production ramps up, adding more markets “concentrically,” as Hubig’s owner Drew Ramsey has explained it, radiating out from the city.
An apple Hubig’s Pie from the first batch distributed by the New Orleans company on Nov. 6, 2022, more than a decade after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
The flavor selection is limited for now. Hubig’s is starting with apple and lemon, two of its most popular varieties. The company’s other “staple” flavors will soon follow, starting with peach and pineapple later this month, followed by chocolate and coconut. Limited-run flavors will also return in their seasonal progression, with sweet potato, cherry, strawberry, blueberry and banana to come.
It has been a decade since a fire destroyed the original home of Hubig’s Pies, knocking the beloved treats out of circulation.
In business since 1921, the sweet hand pies became more than just a familiar convenience food in New Orleans.
An apple Hubig’s Pie from the first batch distributed by the New Orleans company on Nov. 6, 2022, more than a decade after fire destroyed its original home. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
The grab-and-go treats, which could be found at the grocery, hardware store or gas station, were inexpensive products that became part of New Orleans’ daily routine, and thus became ingrained in the hearts of a city that loves its rituals.
Hubig’s have always been an economical treat, and they remain so. Hubig’s Pies were selling for $1.19 each in 2012 before the fire made them the last remaining ones priceless.
A freshly-made Hubig’s Pie stamped with the new price of $2.49 as the local treats make their way back to the market after a 10-year hiatus. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
The pies hitting the market now will be priced at $2.49, which Ramsey said reflects the increases that would be gradually accrued over the past 10 years.
While groceries and convenience stores are Hubig’s natural habitat, the company does ship special orders direct, making them available outside its distribution market.
Direct orders from Hubig’s are set to resume this week, with orders for boxes of 12 pies available for shipping. The company uses two-day delivery. See Hubigs.com for ordering details.
Customer wrapper labels for Hubig’s Pies were a popular novelty item for parties and events and that service resumes as the local treat makes its way back to the market after a 10-year hiatus. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
Through the years, Hubig’s Pies were popular party favors, and the company fielded special orders to stamp the names of party hosts or brides and grooms on custom wrappers.
That service resumes, with a minimum order of four dozen pies. They can be ordered in advance online at Hubigs.com.
Karen Johnson drove down to New Orleans from LaPalce on Wednesday once she heard Hubig’s was back.
“I tried other things, but nothing was the same, nothing had that crust,” said Johnson, who is a fan of the lemon flavor.
Employees at the Tchoupitoulas Street location of Rouses were excited by the return on Wednesday. One of them, Elona Robinson, had been waiting patiently to get another taste of her favorite flavor, apple.
“I been loving these since I was a little girl, and that’s been half a century now,” she said.
Follow Where NOLA Eats on Instagram at @wherenolaeats, join the Where NOLA Eats Facebook group and subscribe to the free Where NOLA Eats weekly newsletter here.
Email Ian McNulty at imcnulty@theadvocate.com.
Hubig’s Pies are back in stores after a long 10 years. Here’s where you can find them in the New Orleans metro area.
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