Free November business webinars offered by SCORE – VISTA.Today

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SCORE Chester and Delaware Counties are offering the following free SCORE workshops and November business webinars.
This Nov. 9, 10 to 11:15 AM webinar will provide an overview of how to plan your strategy to keep customers coming back, buying more, and referring business to you. 
Whether in-store or online, the expectations of today’s customers have changed dramatically. Your customers expect information as well as an experience unique to your business.
This is accomplished in several different ways: Branding, product selection, setting yourself apart from the competition, website design and content, and digital marketing.
This program will provide an overview of how to plan your strategy to keep customers coming back, buying more, and referring business to you.
This program is presented with SCORE Northeast Pennsylvania.
About the presenter:
A SCORE volunteer and nationally recognized speaker, Karl Stearns presents his programs to a wide array of industries.
With a focus on business management, marketing, and sales training, he has helped thousands of attendees to plan and implement strategies to gain new customers, retain existing customers, and grow their businesses. 
“Maximizing The Customer Experience” is based on content Mr. Stearns will be presenting nationally during the final part of 2022 and throughout 2023 as part of his Mastermind Business Advisor programs.
Click here to register.
Learn how to evaluate your business needs, determine your long-term goals, and how to identify the proper capital for your business in this Tuesday, Nov. 8, 1 p.m., webinar.
No two businesses are the same, and every business experiences a unique journey when it comes to finances and finding capital. Entrepreneurs need to know how to evaluate their specific business needs to plan the pathway to capital.
In this webinar, you will learn how to evaluate your business needs, determine your long-term goals and how to identify the proper capital for your business.
You will learn: 
About the presenter:
Mike Bollinger is Head of Inclusive Small Business Banking at Live Oak, which provides education, banking, and capital to minority, women, and veteran owns small business owners. Mike also leads a nationwide business unit dedicated to independent pharmacies, investment advisory, insurance, and accounting businesses.
 Mike has over 30 years of experience working with small businesses, with significant expertise in working with community pharmacies. While earning a Business Management degree from the University of New Orleans, he worked at an independent pharmacy where he managed day-to-day operations.
This webinar is presented in partnership with Live Oak Bank.
Click here to register.
New businesses usually don’t make a profit for 6 to 18 months. This Wednesday, Nov. 9 webinar at 1 p.m. will teach you how to assess your finances and avoid financial pitfalls.
Can you afford to quit your job and devote yourself to starting a business, or should you build your business as a side project? Financing a start-up is not easy, and knowing how much money you have to work with will help you avoid financial pitfalls.
It’s time to get real about your personal finances. In this webinar, the expert presenter will take you step-by-step through our financial assessment workshop.
You will learn:
About the presenter:
Julie Brander is an experienced entrepreneur, who has built businesses from the ground up, including manufacturing, wholesale, retail, and non-profit businesses.
She has her MBA in Entrepreneurship has taught business courses on a college level, and founded a nonprofit with expertise in fundraising. A dedicated advocate for small businesses with vast experience and knowledge in helping entrepreneurs start and expand their businesses.
Click here to register.
How to Reach your Customers More Effectively using Personas
You have a business that offers a product/service, but are you reaching the right customer? Are your customers receptive to your message and are they buying from you?
Most of us start a business because we have a wonderful product or service to offer, but we do not take the time to really understand how that offer will resonate differently with different people. If you can understand what makes your customers tick, you can translate that knowledge into better websites, better content, better campaigns, and better sales!
In this Nov. 10, 10 to 11 AM webinar, you will:
About the presenter:
Ila Awasthi is a SCORE volunteer who has been helping small and medium-sized businesses improve their marketing and increase their leads and sales using digital strategies since 2012.
As a Digital Marketing Consultant, Awasthi has successfully developed ad implemented marketing strategies for businesses in a variety of industries including software and tech, e-commerce and retail, manufacturing, home services, travel, legal, and more.
Click here to register.
This free Nov. 14 workshop from 10 to 11:30 AM at Pennsylvania CareerLink Chester County will introduce you to various aspects of starting a small business whether purchasing an existing business, or franchise or just starting from scratch.
Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn income from your hobby, this workshop is for you.
Click here to register.
If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
This free webinar Nov. 15, 6 to 7:30 PM, provides an overview of what you need to know to start a small business.
If you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things, this is a webinar for you.
If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980. 
Located in Kennett Square, PA, but providing services throughout the Delaware Valley region, Farmer’s practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses. 
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
his program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.
Click here to register.
View the on-demand course modules, then attend this live Q&A dedicated to answering your questions about supplier diversity.
You’ve viewed the Supplier Diversity Certifications course modules and have learned or confirmed that your business classifies as a diverse supplier.  
You are interested in learning more, getting questions answered, seeking new opportunities to grow your business, and/or potentially pursuing certification for your business.
This live Q&A Tuesday, Nov. 15, 1 PM., is facilitated by a certified SCORE mentor and subject matter expert, will dedicate the full duration of time to answering your specific questions about Supplier Diversity Certifications, supplementing content from the course modules you viewed and enriching your learning experience.
Before attending, it is recommended that you:
About the facilitators:
Carol Koffinke, SCORE Mentor and Subject Matter Expert, is a SCORE Mentor in the SE Massachusetts chapter currently acting in the capacity as a subject matter expert in the area of federal certifications, contracting, and business development.
Cynthia Rhodes, SCORE Mentor, and Subject Matter Expert is a SCORE Mentor in the Greater Aiken chapter, with expertise in business start-up and expansion, strategic planning sales and marketing plans, sales enablement, increase productivity, business analysis, and credit/finance entrepreneur.
She is a work/life balance Small Business Owner of Rhodes Porter Management Consulting.
Karen Williams, SCORE Mentor and Subject Matter Expert. is a SCORE Mentor in the Washington DC chapter and helps clients learn about doing business with the Federal Government and understand the Federal procurement process.
She assists business owners with registering their businesses in SAM.gov and helps them learn about Federal small business certifications (e.g. WOSB, EDWOSB, SDB, SDVOSB, and HUBZone).

Karen is an expert in 8(a) eligibility requirements, the application review process, and strategy development to market firms to prime contractors.
Click here to register.
We’ve all heard that “content is King,” but what does that mean?
Original content is what Google and all search engines are looking for when they rank websites and social media sites.
The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web. 
Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO).
This free webinar Nov. 16, 10 to 11 AM, will show you where professional content creators go for ideas, information, photos, and videos, and then put it all together to create original content.
That “killer content” also will raise your visibility in the marketplaces.
About the presenter:
Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.
Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses. 
Her clients include small business owners, healthcare professionals, and non-profit groups.
Click here to register.
This free webinar session, Nov. 17, 10 to 11 AM, will explain how to use the Leanstack Canvas, a 1-page business plan template that helps you deconstruct your idea into its key assumptions.
Leanstack Canvas helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single-page business model.
Business plans take too long to write, are seldom updated, and are almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create. 
Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.
About the presenter:
John Hess is a SCORE mentor volunteer and a professor at West Chester University where he teaches finance and entrepreneurship. 
He has more than 25 years of experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies. Hess is a public speaker and consultant on banking and systems topics as well as a township planning commissioner. 
He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.
Click here to register.
Experts and veterans who have successfully started their own businesses will answer your questions, offer advice on starting a business, and discuss the challenges and opportunities of business ownership at this webinar on Thursday, Nov. 17 at 1 p.m.
This Veterans Day, join us as we celebrate the brave men and women who have served our country and recognize the successes of veteran business owners!
In this webinar, our expert panel will answer your questions, offer advice on starting businesses, and discuss the challenges and opportunities of owning a business.
This is your chance to get your questions answered and learn from experts and veterans who have successfully started their own businesses.
About the presenters:
Peter W. Fong is currently the Deputy District Director serving Central California and Sacramento. Peter consults and networks regularly with businesses and community leaders to help create synergistic, financial, and educational solutions for emerging and existing businesses. 
Fong is a veteran and Founder of the Veteran Protégé Program, Vets-helping-Vets in Central California, and growing exponentially across the country, collaborating with veterans transitioning and veteran-owned businesses.
Warrant Officer One Ge Pao Xiong enlisted in the California Army National Guard in August 2005. 
Xiong is currently assigned to Detachment 1, Company Bravo 1-140th Assault Helicopter Battalion, as a UH-60M Blackhawk pilot.
Sergeant First Class Pangia Xiong enlisted in the California Army National Guard in October 2004.
Currently, she is assigned to 1106th Theater Aviation Support Maintenance Group serving as the Senior Supply Sergeant. She has over 18 years of military service with the California Army National Guard.
Robert (Bob) Garcia is a member and past president of the Fresno Sunrise Rotary club, and an active member and past chair of Central Valley SCORE, he is an Army veteran serving in the signal corp as a radio teletype operator.
Garcia worked at the Cen Cal Business Finance Group as the company’s Executive Director, and in 2014, Bob retired after 27 years with the company.
Dr. Gary Salisbury founded two consulting businesses and was Senior VP of Business Development at a large Defense Contractor. Gary retired from the Air Force as a Brigadier General.
On active duty, he was responsible for planning and deploying Space and Information Technology systems.
He has been a SCORE Mentor for over 7 years and has helped hundreds of clients start and grow their businesses. He has a passion for helping small businesses grow, expand into the government market, and become more successful.
Click here to register.
Learn the importance of having an online presence, how to build a website, increase online traffic and compare online advertisements at this Tuesday, Nov. 29 webinar starting at 1 p.m.
Having an online presence is a necessity for businesses of all sizes and types to stay competitive, but luckily it’s easier than ever before to build a digital brand.
There is no excuse for entrepreneurs not to take advantage of being online, all it takes is a few clicks of a mouse, and any business can set up a basic website and a social media presence.  
In this webinar, our expert presenter will explain the value of E-commerce, the online advertising options available to small businesses, and how to build traffic to your website and create sales.
You will learn:
About the presenter:
Stan Booth has over 20 years of E-commerce experience growing a small business from a local shop to selling products in all 50 states through the internet in the early 90s.
Booth has been a SCORE volunteer for eight years, serving as a mentor and the webmaster at the Dallas chapter. As a SCORE mentor, Booth has mentored clients in multiple states and presented workshops on SEO, E-commerce, and building business websites. 
Click here to register.
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.
Make a difference as a SCORE volunteer
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE webinars and SCORE Chester and Delaware County by clicking here. 
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