In Australia, omnichannel attention measurement company Amplified Intelligence has opened an office in Sydney, where it has named Daniel Lyas Vice President, Customer Success.
Adelaide-headquartered Amplified Intelligence, which was founded in 2017 by Karen Nelson-Field and also has offices in London and New York, uses artificial intelligence (AI), and deep learning algorithms to provide clients with insight and tools to measure attention to advertising, based on ‘true human attention’. Last summer, the firm said that future planned offerings include campaign optimisation through attentionADJUST, and media trading tech with attentionTRADE.
Lyas (pictured) joined the company four years ago as Operations Coordinator, and most recently served as Head of Operations & Customer Success. Commenting on the firm’s expansion, Lyas said: ‘Having ‘feet on the street’ in Sydney is key to the global growth of the business and developing our customer relationships long-term. This second office will help ensure our clients in Australia get the maximum value from what Amplified Intelligence has to offer.’
Web site: www.amplifiedintelligence.com.au .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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